What is your Strategy?

As a new start-up business your initial strategy is researching and obtaining the evidence that your idea will work and having an initial plan to start the business.
What next?

Well you will try to make your idea work in line with the business plan that you have spent the past few months developing - it must be correct - you've done all this research to prove it.
Well the proof is in the eating -or in your case can you get a regular stream of customers.
You will probably find out that this is easier said than done. The ones who said in your market research that your idea was brilliant and they will buy it, now make excuses and this is very depressing. What do you do?
Well the first thing is not to give in. But remember to listen - this is still market research. Try to identify new opportunities to get a sale. Do they want it in different form , at a later date, what else can you do to raise money?
It may well mean that you end up doing something completely different for period. This may lead to new opportunities - don't be concerned about this - your business plan is a changing document and this may well be the correct direction for you now.
The old adage that "If I were you, I wouldn't start from here" is very true. It just means that you have to experiment to find out where you actually have to start from to be a business success.

Another perspective is to re-look at where you want to be now that you have found a new starting point.
What strategy do you now have to have to achieve this?

Please ask us to help you with this - that's what you will pay your royalties for!

It may also be an opportune time to redo a SWOT on yourself and the business as it is now.
What are your strengths and weaknesses, your opportunities and external business threats.
You can develop this further by comparing these 4 with each other.

• match your Strengths with Opportunities - these are Real Opportunities
• Match Opportunities with Weaknesses - these are possible Opportunities if you can overcome your weaknesses
• Match Threats with Strengths - these are only potential Threats - build on your strengths to overcome them
• Look out for where you have Threats and are Weak in critical areas - what can you do about it?

Good luck and if you need help in developing a new strategy - ask

Michael